{"title":"Pitara Co.","description":"\u003cp\u003eStory-driven coffee from Pitara Co. — light and medium roasts crafted for the pour-over curious. Shop Pitara Co. at Elise Hatsuko.\u003c\/p\u003e","products":[{"product_id":"kith-kin-medium-roast","title":"Kith \u0026 Kin - Medium Roast","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSingle-origin washed arabica from the Nilgiri Biosphere Reserve in Tamil Nadu, India. Grown by indigenous Irula and Kurumba farmers, this coffee is intercropped with jackfruit, citrus, banana, and native spices.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBehind the Name: \u003cspan\u003eWe’ve translated Kith \u0026amp; Kin to \u003cem\u003eSuttram Naṭpum\u003c\/em\u003e in Tamil, the primary language of Tamil Nadu. Kith \u0026amp; Kin embodies the spirit of togetherness, warmth, and deep-rooted connections that define both the coffee culture of Tamil Nadu and the bond between indigenous farmers and the land they cultivate. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eName Breakdown in Tamil:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eSuttram (சுற்றம்) =\u003c\/span\u003e\u003cspan\u003e Relatives, extended family, community\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003eNaṭpu (நட்பு) = \u003c\/span\u003e\u003cspan\u003eFriendship\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cspan\u003e-um (ும்) = \u003c\/span\u003e\u003cspan\u003eAnd\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe indigenous farmers who cultivate this coffee practice intercropping, growing coffee under the shade of native trees alongside spices like pepper and cardamom. This centuries-old method not only preserves biodiversity but also nurtures a harmonious balance between the soil, crops, and surrounding forests.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndigenous farmer community: Irula and Kurumba native peoples\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAbout the Nilgiris: The Nilgiri Biosphere Reserve is a UNESCO-designated area spanning Tamil Nadu, Kerala, and Karnataka. It’s one of the most biodiverse regions in India, home to over 100 species of mammals, 350 bird species, and thousands of plant varieties. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAltitude: 1400 MSL (meters above sea level)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVarietal: SLN9 (coffee bean variety native to India!)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/span\u003e\u003c\/p\u003e","brand":"Pitara Co.","offers":[{"title":"Whole Bean","offer_id":43762720604225,"sku":"sku-49183575212225","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":43762720636993,"sku":"sku-49183575244993","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coarse - French Press","offer_id":43762720669761,"sku":"sku-49825020739777","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1956\/6401\/files\/KithnKin_FrontView-Camera2.png?v=1775879219"},{"product_id":"kaapi-blend-medium-dark-roast","title":"Kaapi Blend - Medium Dark Roast","description":"\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003e\u003cem\u003eKaapi\u003c\/em\u003e is India’s home grown, traditional coffee beverage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eOur Kaapi blend follows the traditional South Indian formula: a blend of Arabica and Robusta beans with a hint (20%) of chicory.\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTraditional South Indian filter coffee, or Kaapi (kah-pee) as it is called locally, originated from India’s longstanding and historic coffee drinking culture that began in the 17th century. The legend is that a Sufi saint named Baba Budan brought the first beans to South India. Those beans took to India’s soil, soaking up the unique flavors of the land (hi cardamom!), and just like that, Kaapi was born. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eKaapi is the drink of choice all over South India including Karnataka, Kerala, Tamil Nadu and Andhra Pradesh, the lush states from which we source our coffee beans!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eThis blend is only available in a Medium-Fine grind size (not whole beans) because it includes chicory, a caffeine-free herb that needs to be evenly distributed throughout the coffee. Chicory is an herb that has been used in Ayurveda and traditional medicine for centuries. It is said to be a cooling herb with benefits for the liver, digestion and inflammation. It adds a slightly nutty, woody, and caramel-like flavor to \u003c\/span\u003e\u003cspan\u003eKaapi.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVarietals: SLN9 and Kent (coffee bean varieties native to India!)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAltitude: 1200 MSL (Arabica), 700 MSL (Robusta), 17 MSL (Chicory)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAltitude of Robusta Beans from Kerala: 700 MSL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"3\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProduct Weight: 8.8 ounces or 250 grams\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pitara Co.","offers":[{"title":"Medium fine - Moka Pot, South Indian Filter","offer_id":43762720571457,"sku":"sku-48936917565633","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1956\/6401\/files\/Kaapi_FrontView-Camera2.png?v=1775879219"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/1956\/6401\/collections\/FiveStories_FrontView-Camera2_1.png?v=1787090533","url":"https:\/\/elisehatsuko.myshopify.com\/collections\/pitara-co.oembed","provider":"Elise Hatsuko","version":"1.0","type":"link"}